How Hospitality is Creatively Seeping into Every Industry

We’re living in a time when every brand—not just hotels—are starting to deliver hospitality-level experiences. Gyms greet you by name. Retail stores serve oat milk lattes. Your local bank feels more like a co-working space than a stuffy institution. And yes, even software brands are offering live onboarding with a side of good vibes. We’re personally very excited about the endless possibilities this brings!

Hospitality used to be a category. Now it’s a deeper brand feeling. Whether you’re selling hotel stays, fitness memberships, or spirits, the brands that win are the ones that host—inviting people into a curated, thoughtful, and emotionally resonant experience.

At Movetic, we’ve seen this shift firsthand. Hospitality is no longer confined to concierge desks and pillow mints. It’s about how a brand makes someone feel—from the first impression to the long-term relationship. That’s the bar. And for brands today, it’s not optional.

This transformation is happening across industries:

• Gyms like Chuze Fitness are building community-driven spaces that feel more like third spaces than traditional gyms.
• Retailers like Glossier are designing stores that blur the line between showroom and sanctuary.
• Venues like Frontwave Arena aren’t just selling tickets—they’re building immersive cultural moments.
• Boutique hotels like Surfhouse are crafting brand ecosystems where every touchpoint—from the website to the shampoo—is an extension of their vibe.

In short: People don’t want products or services. They want places that feel a certain way. They want connection, comfort, personalization, and a sense of being cared for. That’s the hospitality blueprint—and it’s being applied everywhere.

1. Design for Emotion, Not Just Aesthetics
   Good branding is more than good looks. It’s about creating an atmosphere. Use color, texture, language, and tone to shape how someone feels in your space—physical or digital. Action item: Level up your space by finding inspiration on Pinterest. When you see a photo or video you like, become a devil in the details. What elements of it are resonating with you, that you can bring into your own space?
2. Make It Personal
   From custom playlists in your lobby to targeted email flows that actually feel human—small, data-informed touches make your audience feel seen. Action item: Think about how you can personalize your brand experience for each of the five senses: sight, sound, smell, touch, and hearing. For example, for hearing, you can create a personalized Spotify playlist that is on par with your brand.
3. Think Like a Host
   Ask yourself: How does someone enter my brand? What are they greeted with? How do I make them want to stay awhile—and come back? Action item: Think about unique pairings you can incorporate into your brand experience that will leave a lasting impression. For example, apparel can be highly impressionable—check out this collab with Mcdonalds and Vain. 
   

This shift isn’t about becoming a hospitality brand. It’s about realizing that every brand is now expected to create a feeling of welcome. Of care. Of thoughtful detail. That’s where trust is built. That’s where loyalty lives.

At Movetic, this is where we thrive—translating bold ideas into immersive experiences that connect on a deeper level. Whether you’re in wellness, tech, or entertainment, one truth remains:

If you’re not designing for how people feel, you’re already behind. Let’s change that.