Our Chuze Fitness Campaign 'All Excuses Welcome' is Making Waves
We’re working with Chuze Fitness to redefine gym culture with ‘All Excuses Welcome’—a year-long campaign that embraces excuses. With features in major publications, the campaign is proving that fitness should be fun, inclusive, and judgment-free.
April 17, 2025
Company News
Keeping it Real
At Movetic, we believe in crafting campaigns that capture attention and spark meaningful conversations. With Chuze Fitness, we set out to redefine how people think about gym culture by embracing the real, sometimes silly, and often relatable excuses people overcome before they walk through those doors. The result? All Excuses Welcome, a campaign that has resonated far and wide, recently earning several notable features.
The Work That Got People Talking
From humorous social spots to eye-catching billboards, we brought All Excuses Welcome to life across multiple touchpoints. Sneak a preview:
Recognition
The resonance of All Excuses Welcome has not gone unnoticed. Ad Age, Athletech News, and Club Solutions have spotlighted the campaign as an example of fresh, human-centered marketing in the fitness industry. Seeing the conversation grow affirms our mission—to create work that connects with culture, engages, and drives real impact.
What’s Next
Stay tuned. We’re putting together a full case study to explore the strategy and execution of this campaign more deeply. Until then, we’ll be celebrating every excuse, big or small.
Want to chat about how we can bring this kind of creative impact to your brand? Let’s make it happen.
