Movetic Wins Silver for Branding at the 2026 AMA Sandie Awards

Held on May 21 at the Town & Country Resort in Mission Valley, the Sandies brought together more than 250 of San Diego’s leading marketers, agencies, brands, and creatives to celebrate the region’s best work! This year’s competition saw a record-breaking number of entries, each showcasing an exceptional level of creativity, strategy, and execution. The caliber of submissions set a new standard, and the margin between winners was remarkably close—further proof of the extraordinary talent driving San Diego’s marketing community.

Our Silver Award recognized the branding work behind Vacancy, a category-defying beverage designed around a simple but powerful idea: possibility. Vacancy is the first drink of its kind, intentionally leaving 1.5 ounces of room for consumers to make it their own—whether that’s adding a spirit of choice, a mixer, or enjoying it exactly as crafted. From strategy and positioning to identity and storytelling, building the Vacancy brand challenged us to create something that felt as flexible and unconventional as the product itself.

We’re incredibly grateful to AMA San Diego for creating a platform that celebrates the bold ideas and talented teams shaping our industry. Congratulations to all of this year’s winners and finalists, whose work continues to raise the bar for creative excellence. We’d also like to thank the volunteers, judges, event organizers, partners, and fellow marketers who make the Sandies possible year after year. Being recognized alongside so many inspiring teams is both humbling and motivating.

As for Vacancy, this recognition arrives at an exciting moment. The brand is preparing for its official product and website launch later this month, marking the next chapter in its journey from concept to consumer. We can’t wait to share what’s next and continue building experiences that challenge convention, spark curiosity, and create room for possibility!