CROCS
CROCS
CROCS
CROCS
CROCS
CROCS
CROCS
CROCS

CONTENT

Crocs never fails to serve up new styles for everyday comfort. No matter who you are or what you do, it’s BEEN time to join (C)rock and roll movement ⚡🎸🤘.

The Problem

We’re stoked to share more manifestations of our continued collaboration with Crocs. This year, we infused hyper-creativity into the brand in an effort to elevate it globally—without straying too far from its original true north. Continuing nimble work as an extension of their social, web, and retail teams, we collaborated to launch more products and campaigns.

The Approach

We began with getting strategic and building a comprehensive roadmap of our plan to progress the Crocs brand over the next year. This included nailing down each campaign’s art, photo, and video direction. Next, we hit the road to capture these visions. We’re excited to share all we created in year two of our partnership.

PRIDE
PRIDE
PRIDE
PRIDE
PRIDE
PRIDE
PRIDE
PRIDE

LOVE AS YOU ARE

  • //Art Direction
  • //Photography
  • //Videography

We celebrated Pride Month by raising our hearts to the bold and the bright as they celebrated not just who they love, but how they grew to love themselves fully. We teamed up with the Crocs team for a two-day photoshoot on the streets of Hillcrest and in-studio. Peep some of our favorite shots.

Show your soft side
Show your soft side
Show your soft side
Show your soft side
Show your soft side
Show your soft side
Show your soft side
Show your soft side

SHOW YOUR SOFT SIDE CAMPAIGN

  • //Art Direction
  • //Photography
  • //Videography

We also partnered with Crocs to launch their ever-expanding fuzz collection. The goal of this campaign was to show everyone has a soft side — and they should (C)rock it. We brought this to life by positioning the new product line with an unexpected cast in traditionally serious, everyday settings. Check out the results!

Everyday Elevation
Everyday Elevation
Everyday Elevation
Everyday Elevation
Everyday Elevation
Everyday Elevation
Everyday Elevation
Everyday Elevation

EVERYDAY ELEVATION CAMPAIGN

  • //Videography

We were ecstatic that Crocs reached out to collaborate on the launch of their platform sandal line. The goal was to produce an “on-the-go” concept to show our audience how these shoes fit into their daily lives.  With three days and almost 30 people, our crew hit the ground running to shoot at 12 unique spots around San Diego. We gave viewers a universal feel by filming strategically in our own backyard. See our take on versatility with no limits!

SOCIAL FIRST
SOCIAL FIRST
SOCIAL FIRST
SOCIAL FIRST
SOCIAL FIRST
SOCIAL FIRST
SOCIAL FIRST
SOCIAL FIRST

SOCIAL FIRST CAMPAIGN

  • //Art Direction
  • //Videography

We were tasked with creating as many social-first videos as we could shoot in 2 days around San Diego. They provided us with a few ideas to jump off from and our imagination went wild. Check out the 8 final videos we produced. They feature Crocs in unique lights—styling your player, showing off your favorite Jibbitz, using them as a table, adventuring in sport mode, and participating in a love story.

The results are in...

1 Million+

Plays on Instagram and TikTok for the LOVE AS YOU ARE campaign.

1 Million+

Plays on Instagram and TikTok for the social-first content.

475k+

Plays on Instagram and TikTok for the EVERYDAY ELEVATION campaign.

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