BRAND + CONTENT + WEB
Attention outdoor adventure seekers 🌊 Terns transformed a decade of marine-derived data into WILDLY INNOVATIVE products to optimize your health and life.
The Problem
We partnered with Terns to launch a groundbreaking brand poised to revolutionize the market. Built on over a decade of research at Sirenas, where a team of scientists explored the world’s oceans to uncover sustainable ways marine organisms can benefit human health, the brand is driven by innovation. With their deep expertise, they’ve transformed their discoveries into cutting-edge products, bringing the vast potential of marine science to the world.
The Approach
We developed a bold brand that aligns with Terns’ goal of launching two innovative after-sun skincare products while paving the way for future growth. Our focus was on showcasing the remarkable journey that led this team to their achievements, emphasizing their passion for making science both engaging and approachable. By highlighting transparency and innovation, we positioned the brand to resonate with consumers and build lasting trust.
IDENTITY
IDENTITY
- //NAME
- //LOGO
- //TYPOGRAPHY
- //COLOR PALETTE
- //BRAND BOOK
Our first step was to establish a name for the brand. We left no stone unturned, exploring inspiration from everything from science to Greek mythology to Fijian slang. As a collective, we all fell in love with Terns for both how it sounds and what it represents. We were inspired by the Arctic Tern, which travels the longest migration of any animal, chasing a perpetual summer, and the parallel that had to this team traveling the world to create products for people who can’t get enough sun.
Once the name was decided, everything else began to fall into place. Our designers went ham on explorations of the logo, landing on a geometric bird that represents the brand name and its scientific ethos. Next up came exploring typography that visually communicates the soul of the brand and nailing down the perfect, ocean-and-nature-inspired color palette, which includes gradients inspired by the summer sky. All of these pieces came together to build a comprehensive brand identity.
VOICE
VOICE
- //BRAND STORY
- //Mission & Vision
- //TAGLINE
- //LIVING LINES
Crafting the brand voice for Terns began with high-level strategizing. Our tagline, Wildly Innovative, was chosen to encapsulate both the novelty of the products they create as well as the brand’s tie to the outdoors. Competitive research informed our unique position, core values, and the UVPs of both the brand as a whole and the products they offer. This catalyzed the creation of our verbal identity.
We crafted compelling copy that reflects the Terns’ team commitment to empowering consumers to live life to the fullest. Our brand narrative highlights the inspiring journey of founder Ed and his exceptional team. Additionally, we created a versatile range of messaging that effectively communicates the mission across multiple platforms, ensuring it resonates with our audience.
TOUCHPOINTS
TOUCHPOINTS
- //PACKAGING
- //BUSINESS CARDS
- //RACK CARD
- //PRODUCT DISPLAY
Next, our team got to work on creating the first touchpoints for the brand to go to market with, using the foundation created above. Because these are the first impressions that many people will have with the company, it was important to make them top-notch and consistent, bringing forth the most important visual and verbal messages we aim to communicate.
This kicked off the packaging. Our designers designed the tube and box for their two after-sun care products, while our strategists worked with the team to nail down the names for both. Then we moved into different touchpoints to stoke out consumers—from rack cards to point of purchase signage. See it all come to life on various touchpoints below.
CONTENT
CONTENT
- //PHOTOGRAPHY
Lastly, but definitely not least, we got to collaborate with the Terns team and our sidekick Andrew to complete the first photo and video shoot for the brand. Our main objective was to bring it to life through compelling photography and videography, all while visually positioning Terns as THE go-to after-sun-care for adventurers. We aimed to capture different outdoor locations and activities as well as product use cases on the body.
Our models played four main characters: a fisher, a boater, a beachgoer, and a surfer. In the morning, we hit the harbor to get some shots on the dock and out on the water from Ed’s boat. Here, we captured sailing, fishing, jumping into the water to surf, and swimming. In the afternoon, we trekked down to Black’s Beach to capture more surfer shots, sunbathing, paddle ball, volleyball, and more. It was such a fun day of collaboration between teams!
WEB
WEB
- //HOMEPAGE
- //PRODUCT PAGE
Our aforementioned work came together seamlessly during the design, development, and launch of the website. When introducing a new brand, you often have a brief window to capture your audience’s attention and inspire them to shop your products. This website is the result of close collaboration among designers, copywriters, strategists, and developers, all committed to creating an impactful online presence.
Our main goals were to capture the attention of our target audience and educate them about what sets the brand apart, while highlighting its key products through strategic presentations of the brand’s verbal and visual identity and unique value propositions. In order to successfully execute this, our developers created a user-friendly experience that fosters brand loyalty with every interaction.